The BEAT Libation is a cocktail magazine created by the BEAT team using our wonderful brands of Pernod Ricard. We will post new drinks every two seasons, all of which have been crafted with you in mind.

Our promise to you

We promise to work hard to create and deliver new and innovative, yet approachable and fresh, seasonal cocktails to you. It is then over to you to try them in your bars, share with friends (including us) or just enjoy at your leisure.

We will also share stories, and recipes, of new (and classic) drinks that we discover when touring the country talking to the shining stars of our industry. 

The clever bit

We know that the profitability of drinks is essential for you to maintain a well operated bar. That is why we have created the BEAT GP Calculator, an easy to use resource for stock management and menu building within your bar. The calculator provides you to with the formulas to calculate potential profit from your mixed drinks, allowing you to adjust your cost of goods, selling price of drink as well as projected GP percentage.

Download the BEAT GP Calculator here.

BEAT Drinks Menu
Don’t miss our seasonal BEAT drinks selection - ‘The BEAT Libation’. A one stop shop for drink inspiration lovingly created by our Beat team to help keep those creative juices going. Issue one – Summer drinks.
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Elyx Cocktails
Absolut Elyx is hand crafted and copper-distilled for a natural pure taste, Absolut Elyx introduces a new vision of vodka-making. It originates from one very specific source and is made from 100% natural ingredients.
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