Have you ever wondered what the life of a brand ambassador looks like? The trainings, the tastings, the drink creation, the consultancy and the commitment to their brands?

Please follow the members of the BEAT in their daily activity to find out what they get up to through our live social media capture feature #prukbeat.

Fetching Instagram posts


Welcome to the BEAT Society

To enter this website you must be of legal drinking age in your country.

By entering this website you agree to Pernod Ricard UK's Terms and conditions, Cookie policy and Privacy policy.