Brand Engagement & Advocacy Team

The Team

Welcome to the BEAT society, come on in and meet the team! We have assembled a group of the most talented, knowledgeable and enthusiastic drinks people in the UK and they are all available for you to use.

Whether you need brand education, category knowledge, advice on creating lists and drinks, information on the latest trends or just a friendly face to meet and run some new drinks past, please feel free to get in touch and we will be delighted to help.


We have huge experience in running bars, events and festivals, and look forward to sharing this with you to help you to drive your business forward.

Cheers for now, and hope to meet you soon!


If you are looking for the BEAT Bible click here.

Brand Engagement & Advocacy Manager
Daniel I'Anson


Phone: +44 (0) 7920 786050‚Äč

Instagram: @thepapabeat

Chivas Regal and Single Malts Ambassador
Phil Huckle


Phone: +44 (0) 7747 564355

Instagram: @chivasphil

Graduate Brand Ambassador
Georgina Legg


Phone: +44 (0) 7770 544691

Instagram: @chivas_ba_georgie

Graduate Brand Ambassador
Scott Lever


Phone: +44 (0) 7747 564373

Instagram: @chivas_ba_scott

Graduate Brand Ambassador
Kirsty Thomson


Phone: +44 (0) 7789945863

Instagram: @kirstytheguardian


Senior Brand Ambassador
Ronan Collins
Graduate Brand Ambassador
Anna McLaughlin


Phone: +44 (0) 7825 453 216

Instagram: @jameson_midlands

Graduate Brand Ambassador
Eimear Deane


Phone: +44 (0) 7785 344266

Instagram: @jameson_london

Graduate Brand Ambassador
Helen McAleer


Phone: +44 (0) 7768 827959

Instagram: @jameson_newcastle

Graduate Brand Ambassador
Jamie Dwyer


Phone: +44 (0) 7799 648971

Instagram: @jameson_manchester

Graduate Brand Ambassador
Kate Campbell


Phone: +44 (0) 7768 592149

Instagram: @beefeaterkc


Senior Brand Ambassador
Matthias Lataille


Phone: +44 (0) 7769 915825

Instagram: @sanmatthias

UK Brand Ambassador
Daniele Umoette


Phone: +44 (0) 7778 533873

Instagram: @absolut_dani

Graduate Brand Ambassador
Annie Ingram


Phone: +44 (0) 7785 692747

Instagram: @plymouth_ba_uk

Brand Ambassador - Monkey47
Jack Trewhella


Phone: +44 (0) 7787 266937

Instagram: @monkey_jack_47




Brand Ambassador - House of Tequila
Joe Wild


Phone: +44 (0) 7798 616991

Instagram: @wild5507

Welcome to the BEAT Society

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